Case Study: How New Barber, Cutts By Clipps Turned Loyalty Into a 295% ROI Success
- INNOVATE
- Jun 5
- 3 min read
Updated: Jun 6
Business Name: Cutts By Clipps
Location: Cincinnati, OH
Owner: Tahj aka Cutts By Clipps (New barber working toward full-time entrepreneurship)
Start Date: February 5, 2025
Plan: EZ CARDS "Grow" Plan
Card Types Used: Coupon card for new customer acquisition, Stamp (Punch) card for retention The Challenge:
"I had no way to track or communicate at scale." When Tahj first reached out to us here at EZ CARDS, he was juggling a 9-5 job while cutting hair part-time. Like many barbers growing their clientele, he was stuck relying solely on word of mouth, social media links, and personal referrals to drive traffic. He had no way to:
Track which clients returned or how often
See revenue from specific customers
Promote time-sensitive offers or fill slow days
Send messages to all clients without copy/pasting manually
"I had no way of mass messaging my clients, or keeping track of detailed analytics. And I was fed up with not having business cards to circulate." - Tahj (Cuts by Clipps)
He’d never tried a loyalty platform before, but he knew he needed a smarter system to grow. The Turning Point: "The analytics alone sold me." What drew Tahj in was the data. He was already tracking the basics in Gloss Genius, but EZ CARDS unlocked deeper visibility:
Weekly & Monthly breakdowns
Total client visits
ROI by customer segment
Customer retention rates
"Analytics was a major selling point. The difference in detail is night and day. I can finally track ROI and retention clearly." - Tahj (Cuts by Clipps)
He selected our "Grow" plan to activate multiple card types. He launched with a coupon card for first-time clients and a punch card to reward repeat business.
Now, when a first time client comes in for the first time, they download his coupon & when Tahj scans it at the end of their service, it automatically changes into his punch card. So, he took a 1 time visitor, & turned them into a customer for life.
The Results: Loyalty That Pays for Itself After just a few months, the numbers spoke for themselves:
✅ 22 cardholders onboarded
✅ $1,350 in revenue from cardholders alone
✅ $1,006.74 ROI
✅ 295% return on investment
✅ 11+ clients returned more than twice
Clients not only came back more often, but his average ticket increased by $5-10 per visit.
Favorite Feature: Push Notifications What Tahj values most isn’t just the numbers... it’s the connection. "My favorite feature is being able to mass message all my clients at once. Or send a personal push to just one. I can reach everyone with the push of a button." - Tahj (Cuts by Clipps) Whether it’s reminding no-shows, filling last-minute openings, or welcoming new clients... he’s built a direct communication channel his competitors don’t have.
The Transformation: From Planning to Dominating Before EZ CARDS:
Tahj was trying to figure out how to stand out.
He had no loyalty system, limited analytics, and no mass messaging tool. After EZ CARDS:
He’s now dominating the local barber scene.
Retention, communication, and revenue are all on autopilot. "I legit love it all. I can’t see myself ever not using this." - Tahj (Cuts by Clipps) Want Results Like These? If you're a barber/hairstylist or small business looking to:
Drive repeat visits
Build a loyal client base
Automate follow-up and marketing
...EZ CARDS is your next step.
🔗 Book Your Demo Today and see how much revenue you're leaving on the table.